Some people like hats, others scarves - but there are millions of people out there who just cannot get enough of sneakers. Now, Footlocker has helped to kick start a global viral Sneaker Movement. So, if you really love your sneakers, now you can share the love around the world!
It only takes a single man to start a revolution. With a name like Adam, it isn't any surprise that the guy above is responsible for starting something which is traveling around the world at break neck speed. Tired of his manager's ceaseless criticism of his sneakers, Adam finally broke. Unbeknown to him, however, it was all caught on camera. Soon, lots of people were talking about Adam!
He has even become something of a micro-celebrity and as his fame spreads so the number of fans inspired by Adam grows. He now has a Facebook page where you can read about what others have made of his office exploits!
Foot Locker are a forward thinking company and they could quickly sense that something was happening about sneakers. They have set up a hugely entertaining website called It's a Sneaker Thing – which is a site for anyone who wants to catch up with all the sneaker stories that have been hitting the internet recently. It is a cutting edge website, too, fully Web 2.0 in its appeal and jam packed full of celebrity sneaker stories. It also has plenty of space for you to give your own opinions too, of course!
You might think that this is all very populist but Foot Locker also feature Nico Roux. This young and incredibly energetic French street artist has what you might call a thing for sneakers - or one particular element of them at least. He like the laces - and he likes them as big as possible. He also doesn't waste any time decorating the streets with these lockers and you can see examples of his work over at his Flickr page. European streets may never look the same again!
If this onslaught of online media was not enough, Foot Locker have also started up their Footlocker Europe Facebook group. It's already got masses of followers, so why not find out a little more about what all the fuss is about? You can share ideas and meet other people who love sneakers - and perhaps come up with something as extraordinary as Nico Roux. I would personally like to see some sneaker love from unexpected sources - perhaps a cool photoshoot of people who might not expect to wear sneakers. Or perhaps people wearing sneakers in strange places. I can just imagine Olympic divers wearing their sneakers on the board because they cannot bear to take them off! Can you think of something better? Why not go over to the Facebook page and share your ideas! Sponsored Post